Career Planning 101: 7 Ways to Ignite a Stagnant Career
Dan Schawbel is the leading personal branding good for immature professionals. Read total profile
People y'all know or take never met yet are googl'ing you. Let'southward face it, y'all're even google'ing yourself! At the terminate of 2007, the Pew Internet Research Team found that 47% of people search for information virtually themselves online (Self-Googling), which was more than than double 5 years ago. It's a pretty safe bet that percentage has climbed to over l or threescore% by this year.
Some people might tin can it ego-surfing, but it'south actually a good practise to run across what results come up for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more near you. Hiring managers want to run into if you have a clean tape in Google, which is your permanent record because every move you make (yes even a web log annotate) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the 2nd date wouldn't have happened. Endeavor doing information technology right at present and see what you go.
At that place is no hiding from Google!
Google keeps rails of but about everything y'all do on the internet. Information technology patrols and captures your online behavior, such as when y'all postal service on your weblog, tweet using Twitter, bring together social networks, annotate on other blogs, write articles for online news sources and more. Bated from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete moving-picture show (virtually like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children's children will be able to find out everything about y'all when they abound older. "Mom, look what I but found out virtually Dad in Google." Your personal brand tin't hibernate from Google. At that place is i major exception to this though.
Common names
If your name is common, such as Mike Smith, then it will be very hard to own your Google results. At that place are over 54 meg results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the acme ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every solar day for your entire life. At the age of sixty you lot might observe out that Google changed their algorithm and you'll lose all that hard work. The point beingness is that y'all'll have to differentiate your name in order to rank loftier. I typically recommend you apply your middle name or a nickname in this example. The worst case scenario is that you change your proper name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your weblog posts about these celebrities will never stop up on the top xx results for their proper name unless you are Perez Hilton. If your name is the same as a celebrities, you are in large problem. Try searching for Christina Aquilera (21 meg results), Britney Spears (88 1000000), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatever friends with these names, only even with C-level celebrities, y'all don't stand a gamble. If y'all are stuck with a glory name, I advise that you build your brand around an expanse of your expertise or interest and connect it to your make name.
Unique names
While growing upwardly, you might have been made fun of people of your unique name because information technology was "dissimilar." Although you were ostracized and fabricated fun of, right now you get to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you go to your high school reunion and see your friends, you'll get the last express mirth considering yous can be visible and control perceptions, while they simply cannot. When you lot Google your name, whether you have results that reflect your brand, you lot'll encounter how hard it will be to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over time, if you work very difficult, y'all'll ain the top ten results for your proper noun.
In my next post, I'll talk about what you can exercise to gain command over your Google results and allow your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/400725/career-planning-101-7-ways-to-ignite-a-stagnant-career
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